Microsoft in trouble…
It seems that Microsoft can do no right these days.
In the public space, they seem to be an all too eager accomplice with the NSA, violating the privacy of their customers.
In the gaming world, they had dreams of device lock-in and always-on Internet for their next console, but have had to back-pedal due to consumer outrage.
In the operating system space, I recently purchased two PCs and my experience getting each to a working state was telling.
* The first PC was a laptop for my kid. I picked up a used “professional class” Lenovo – same thing I use myself at work on eBay for a few hundred bucks. Add a mail-order SSD and voila- a backpack-friendly notebook for my little girl. So what to install on it? I handed her a USB drive with a recent Ubuntu on it (12.04 LTS) and asked her to install the OS herself. 10 minutes later, and my 13 year old was done: a fully functional machine, with a full suite of apps (including an office suite), which she was starting to personalize. 10 minutes from “that’s a new SSD” to “OK, the machine is ready to be used.” Impressive.
* The second PC was ordered a few weeks later. Also a cheap box – to replace our recently dead home Windows PC. A refurb Asus i7 with lots of RAM, a big HDD and a mid-line video card. Similarly priced to the laptop, also for light domestic duty. So how did this one go? 15 minutes to complete the half-installed OS install procedure. 2 hours to burn backup DVD media. 1 hours to decrapify the OS. Another 1 hours to download useful apps. Several reboots to apply tons of patches and “updates.” Total time to bring this machine to a similarly useful state? About 18 hours elapsed, 3-4 hours of intermittent human attention. Brutal.
Why would consumers put up with this? Microsoft: this is why Apple is eating your lunch! People pay hundreds of dollars to not put up with this. I even happen to think that the Win7 UI is *better* than the MacOS one and comparable to the Ubuntu one, but come on guys – hours of BS just to turn a consumer PC from a thrashing pile of almost-malware to a useful machine? And you pay $50 to $100 for the privilege of suffering that. Wow.
I don’t really know how Microsoft gets themselves out of this mess, either. Their whole commercial model depends on two franchises: Windows and Office. The rest, if I understand it right, is financially immaterial. The Office franchise is at risk from cloud apps (Google) and free apps (LibreOffice). The Windows franchise is under attack by mobile (Android, iOS) and cleaner desktop alternatives (Linux, MacOS). I get that Windows is a more robust enterprise desktop solution, able to be locked down, with central management features, but users, burned once or twice by the consumer experience, will certainly hate it. I also get that Windows is the premiere gaming platform, but are the enterprise and gaming markets enough?
To add insult to injury, I recently installed a trial of Windows 8.1. Wow – that is not a friendly desktop OS. Flaky/crashy with the main app I have Windows for (WebEx) and that whole Start page is definitely as crappy as everyone says. Who needs it? I just want to open a file or launch an app. And get this: the OS wants me to sign in with – not local creds – but creds to Microsoft’s online platform. Can you imagine if *that* credential database get compromised? What enterprise would allow such a dumb idea? What consumers are comfortable with this? Crazy.
If I were a Microsoft shareholder, I’d be up in arms.