Sometimes we forget how fast things change…

I noticed an advertisement in an in-flight magazine yesterday. It was for an HP tablet. I checked the magazine – it was dated September. Just think: this ad was purchased by HP very recently, and in the very short time between advertising purchase and when I picked up the magazine, HP dumped its inventory for $100/unit and killed off the whole division.

The dichotomy between normal time-lines for print advertising and the pace at which IT companies are forced to make and execute on major, strategic decisions couldn’t have been more clearly illustrated.


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